Digital marketing is using digital channels, platforms, and technologies to promote products or services, build brand awareness, engage with customers, and drive sales or other goals.

It includes both online and digital media (like mobile ads, SMS, digital billboards) and relies heavily on data to understand customer behavior and optimize campaigns.

• Wider Reach: You can potentially reach people anywhere in the world.

• Targeting & Personalization: It’s easier to target specific audience segments (age, interests, location) and personalize content.

• Cost-Effective: Often cheaper than traditional media if done smartly.

• Measurable Results: You can track clicks, impressions, conversions, etc., and adjust strategy in real-time.

• Adaptable & Evolving: As technology and consumer behavior evolve, digital marketing can adapt using new tools and channels.

Here are the main pieces that make up a digital marketing strategy. Each has its strengths; most successful campaigns use several of them together.